Author: Zsuzsanna Tungli
Summary: Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively?
The Culture Key between Asia and the West helps you explore how to bridge the main cultural differences you cannot afford to ignore:
1. Direct and indirect communication styles;
2. The different approaches to hierarchy;
3. The role of silence in communication; and
4. Priority: task or relationship (Amazon.com).